Class Subjects

Visual Marketing Classes

Hands-On Business Photography

2 or 3 hours - In-Person Only

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  In this class designed for people who aren’t professional photographers, Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone) and you’ll spend time with hands-on practice.  Your business isn’t awful; make sure that your visuals don’t make it look that way.

Please bring a camera or phone to class with you for the hands-on portion.

Hands-On Video Marketing

*Updated for 2026*

3 hours - In-Person Only

Let’s put fingers to phones and make some videos!  In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video.  Once you’ve learned that, it’s time to get hands-on and create.  We’ll create an About video designed for your website that you can immediately put into your marketing.

Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.

Business Photography for Non-Photographers

1 hour - In-Person or Webinar

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

(Note: This is the same as the first hour of Hands-On Business Photography and should be scheduled separately.)

DIY Food & Product Photography

1 hour (Lecture-Only) or 2 hours (Hands-On) — In-Person (1 or 2 Hours) or Webinar (1 Hour Only)

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

Capturing Artistry: A Guide to Photographing Your Own Artwork

1 hour (Lecture-Only) or 2 hours (Hands-On) — In-Person (1 or 2 Hours) or Webinar (1 Hour Only)

Overcoming the challenges of photographing artwork can be daunting.  You have to work with lighting, reflections, distortion, editing, and plenty of other problems.  This class, designed for artists photographing their own work, will address those concerns and more.  Commercial photographer Bob Mackowski works through these situations every day and in this class, he’ll teach you to work through them too.

Photography: How to Use It

1 hour - In-Person or Webinar

You've taken that breathtaking shot that everybody needs to see.  Now what?  If it's a business photo, you need to get it in front of clients and potential clients.  Commercial photographer and business owner Bob Mackowski will teach you how to make sure that it's seen and that it leaves the right impression.  This presentation will touch on social media, blogs, email newsletters, print materials, and more.

(Note: This is the same as the third hour of Hands-On Business Photography and should be scheduled separately.)

Video Marketing Sells: From Concept to Completion

*New for 2026*

3 hours - In-Person or Webinar

Ready to finally tackle video marketing? In this one class, we’ll cover everything, from brainstorming your content and writing a script, to shooting your own footage, to editing it all together into a polished, professional-looking video. You’ll learn how to plan your ideas, grab attention with strong hooks, and edit in a way that your video actually keeps people watching. By the end, you’ll understand the whole process—concept to completion—and have the confidence to create videos that work for you instead of collecting digital dust.  Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to create these videos for yourself.

(Note: This combines three video classes into a single three-hour class. Those classes are An Intro to Video Marketing, Writing and Shooting Videos, and Editing Videos.)

Video Marketing Sells: An Intro to Video Marketing

*Updated for 2026*

1 hour - In-Person or Webinar

93% of consumers say video helps them make a purchase. If you’re not using video yet, you’re basically leaving money on the table. In this session, you’ll learn why video is such a powerful marketing tool and how small businesses can start using it without fancy gear or a big budget. Commercial photographer and videographer Bob Mackowski will break down the main concepts, the main platforms, and share the practical steps you need to get rolling. If you’ve been curious about video but don’t know where to start, this is your jump-start.

Video Marketing Sells: Writing and Shooting Videos

*New for 2026*

1 hour - In-Person or Webinar

93% of consumers say video helps them make a purchase. If you’re not using video yet, you’re basically leaving money on the table. In this session, you’ll learn why video is such a powerful marketing tool and how small businesses can start using it without fancy gear or a big budget. Commercial photographer and videographer Bob Mackowski will break down the main concepts, the main platforms, and share the practical steps you need to get rolling. If you’ve been curious about video but don’t know where to start, this is your jump-start.

Video Marketing Sells: Editing Videos

*New for 2026*

1 hour - In-Person or Webinar

So you’ve shot your video—now what? In this one-hour, intermediate-level session, we’ll tackle the technical part that scares most people: editing. You’ll get a rundown of editing app options (and why CapCut is the pick), then we’ll walk step by step through the buttons, menus, and magic. I’ll show you a finished video, then break down the editing process from A-roll to B-roll, where to cut, and how to keep it snappy. We’ll cover subtitles, exports, and all the little tricks that make your video feel professional. By the end, you’ll know how to polish your footage into something people actually want to watch… and act on.  Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to edit your own videos.

General Marketing Classes

The 30-Day Online Marketing Makeover

3 hours - In-Person or Webinar

There are so many places online for potential customers to find you: Google, your website, social media, and more.  Make sure they can find your business and that they like what they see.  Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape.  This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.

Content Marketing: What’s Working Now

1, 2, or 3 hours - In-Person or Webinar

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

Harnessing the Facebook Algorithm

1 hour - In-Person or Webinar

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

Put Yourself in Your Marketing

1 hour - In-Person or Webinar

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.