Class Subjects
Visual Marketing Classes
Hands-On Business Photography
2 hours - In-Person Only
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. In this class designed for people who aren’t professional photographers, Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone) and you’ll spend time with hands-on practice. Your business isn’t awful; make sure that your visuals don’t make it look that way.
Please bring a camera or phone to class with you for the hands-on portion.
Hands-On Video Marketing
3 hours - In-Person Only
Let’s put fingers to phones and make some videos! In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video. Once you’ve learned that, it’s time to get hands-on and create. We’ll create an About video designed for your website that you can immediately put into your marketing.
Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.
Business Photography for Non-Photographers
1 hour - In-Person or Webinar
You need photos to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
(Note: This is the same as the first hour of Hands-On Business Photography and should be scheduled separately.)
DIY Food & Product Photography
1 hour (Lecture-Only) or 2 hours (Hands-On) — In-Person (1 or 2 Hours) or Webinar (1 Hour Only)
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
Capturing Artistry: A Guide to Photographing Your Own Artwork
1 hour (Lecture-Only) or 2 hours (Hands-On) — In-Person (1 or 2 Hours) or Webinar (1 Hour Only)
Overcoming the challenges of photographing artwork can be daunting. You have to work with lighting, reflections, distortion, editing, and plenty of other problems. This class, designed for artists photographing their own work, will address those concerns and more. Commercial photographer Bob Mackowski works through these situations every day and in this class, he’ll teach you to work through them too.
Visual Marketing Sells: Build a Visual Content Strategy
*New for 2027*
1 hour - In-Person or Webinar
Great visual marketing does not happen by accident. It takes a strategy. In this class, you’ll learn how to plan the photos, videos, and graphics your business actually needs and how to get more mileage out of everything you create. We’ll also cover the five Ps of visual marketing and how to build a content library that keeps you from scrambling every time you need something for your website, social media, or email.
Video Marketing Sells: From Concept to Completion
3 hours - In-Person or Webinar
Ready to finally tackle video marketing? In this one class, we’ll cover everything, from brainstorming your content and writing a script, to shooting your own footage, to editing it all together into a polished, professional-looking video. You’ll learn how to plan your ideas, grab attention with strong hooks, and edit in a way that your video actually keeps people watching. By the end, you’ll understand the whole process—concept to completion—and have the confidence to create videos that work for you instead of collecting digital dust. Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to create these videos for yourself.
(Note: This combines three video classes into a single three-hour class. Those classes are An Intro to Video Marketing, Writing and Shooting Videos, and Editing Videos.)
Video Marketing Sells: An Intro to Video Marketing
1 hour - In-Person or Webinar
93% of consumers say video helps them make a purchase. If you’re not using video yet, you’re basically leaving money on the table. In this session, you’ll learn why video is such a powerful marketing tool and how small businesses can start using it without fancy gear or a big budget. Commercial photographer and videographer Bob Mackowski will break down the main concepts, the main platforms, and share the practical steps you need to get rolling. If you’ve been curious about video but don’t know where to start, this is your jump-start.
Video Marketing Sells: Writing and Shooting Videos
1 hour - In-Person or Webinar
Think video marketing is only for people with big budgets and fancy cameras? Think again. In this one-hour crash course, you’ll learn how to plan your content, come up with video ideas, and write hooks. Next, it’s time to cover shooting video. You’ll learn about the equipment that you need and some simple tips to make your shots look better. By the end, you’ll know how to create videos that don’t just look good, they actually sell. Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to write and shoot your own videos.
Video Marketing Sells: Editing Videos
1-2 hours - In-Person or Webinar
So you’ve shot your video—now what? In this one-hour, intermediate-level session, we’ll tackle the technical part that scares most people: editing. You’ll get a rundown of editing app options (and why CapCut is the pick), then we’ll walk step by step through the buttons, menus, and magic. I’ll show you a finished video, then break down the editing process from A-roll to B-roll, where to cut, and how to keep it snappy. We’ll cover subtitles, exports, and all the little tricks that make your video feel professional. By the end, you’ll know how to polish your footage into something people actually want to watch… and act on. Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to edit your own videos.
General Marketing Classes
Harnessing the Facebook Algorithm
1 hour - In-Person or Webinar
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.
Content Marketing: What’s Working Now
1, 2, or 3 hours - In-Person or Webinar
Just “doing” social media is no longer enough. The free ride is over. To be successful, you need to be all in. We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward. Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.
Email Marketing: Get Opened, Get Clicked, Get Results
*New for 2027*
1 hour - In-Person or Webinar
Email marketing is still one of the most effective ways to stay in front of your customers, build relationships, and generate business. But if nobody opens your emails, clicks on them, or takes action, it is not doing much good. In this class, you’ll learn how to create email marketing that people actually want to read. We’ll cover how to grow your email list, write stronger subject lines, create useful and engaging content, and write calls to action that encourage people to take the next step.
The 30-Day Online Marketing Makeover
3 hours - In-Person or Webinar
There are so many places online for potential customers to find you: Google, your website, social media, and more. Make sure they can find your business and that they like what they see. Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape. This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.
Put Yourself in Your Marketing
1 hour - In-Person or Webinar
Customers do business with people that they know, like, and trust. Learn how to put yourself and your personality out there to get known, be liked, and earn trust. Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.