Upcoming Events

Business Photography for Non-Photographers
Oct
29

Business Photography for Non-Photographers

Catawba Valley SBC / Online

Register here

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Intro to Video Marketing
Oct
29

Intro to Video Marketing

James Sprunt SBC / Online

Register here

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Harnessing the Facebook Algorithm
Oct
30

Harnessing the Facebook Algorithm

Halifax SBC / Online

Register here

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Hands-On Video Marketing
Nov
4

Hands-On Video Marketing

Craven SBC / In-Person / New Bern, NC

Register here

Let’s put fingers to phones and make some videos!  In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video.  Once you’ve learned that, it’s time to get hands-on and create.  We’ll create an About video designed for your website that you can immediately put into your marketing.

Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.

View Event →
Content Marketing: What’s Working Now
Nov
6

Content Marketing: What’s Working Now

Southwestern SBC / Online

Register here

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
Nov
12

AI Photos: Revolutionize Your Marketing Imagery

Mayland SBC / Online

Register here

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
Put Yourself In Your Marketing
Nov
13

Put Yourself In Your Marketing

Roanoke-Chowan SBC / Online

Register here

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

View Event →
Intro to Video Marketing
Nov
18

Intro to Video Marketing

Martin SBC / Online

Register here

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Nov
20

DIY Food & Product Photography

James Sprunt SBC / Online

Register here

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Dec
2

AI Photos: Revolutionize Your Marketing Imagery

Lenoir SBC / Online

Register here

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
Dec
3

DIY Food and Product Photography (Hands-On)

Craven SBC / In-Person / New Bern, NC

Register here

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Harnessing the Facebook Algorithm
Dec
11

Harnessing the Facebook Algorithm

Western Piedmont SBC / Online

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Dec
16

AI Photos: Revolutionize Your Marketing Imagery

Martin SBC / Online

Register here

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
Content Marketing: What’s Working Now
Jan
6

Content Marketing: What’s Working Now

Wilkes SBC / Online

Register here

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
Put Yourself In Your Marketing
Jan
7

Put Yourself In Your Marketing

Montgomery SBC / Online

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

View Event →
Video Marketing Sells: Writing and Shooting Videos
Jan
8

Video Marketing Sells: Writing and Shooting Videos

Lenoir SBC / Online

Think video marketing is only for people with big budgets and fancy cameras? Think again. In this one-hour crash course, you’ll learn how to plan your content, come up with video ideas, and write hooks.  Next, it’s time to cover shooting video.  You’ll learn about the equipment that you need and some simple tips to make your shots look better.  By the end, you’ll know how to create videos that don’t just look good, they actually sell.  Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to write and shoot your own videos.

View Event →
Hands-On Video Marketing
Jan
12

Hands-On Video Marketing

Pitt SBC / In-Person / Winterville, NC

Let’s put fingers to phones and make some videos!  In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video.  Once you’ve learned that, it’s time to get hands-on and create.  We’ll create an About video designed for your website that you can immediately put into your marketing.

Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.

View Event →
30-Day Online Marketing Makeover
Jan
13

30-Day Online Marketing Makeover

Western Piedmont SBC / Online

There are so many places online for potential customers to find you: Google, your website, social media, and more.  Make sure they can find your business and that they like what they see.

Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape.  This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.

View Event →
Harnessing the Facebook Algorithm
Jan
14

Harnessing the Facebook Algorithm

Montgomery SBC / Online

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Content Marketing: What’s Working Now
Jan
21

Content Marketing: What’s Working Now

Montgomery SBC / Online

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
Video Marketing Sells: Editing Videos
Jan
22

Video Marketing Sells: Editing Videos

Lenoir SBC / Online

So you’ve shot your video—now what? In this one-hour, intermediate-level session, we’ll tackle the technical part that scares most people: editing. You’ll get a rundown of editing app options (and why CapCut is the pick), then we’ll walk step by step through the buttons, menus, and magic. I’ll show you a finished video, then break down the editing process from A-roll to B-roll, where to cut, and how to keep it snappy. We’ll cover subtitles, exports, and all the little tricks that make your video feel professional. By the end, you’ll know how to polish your footage into something people actually want to watch… and act on.  Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to edit your own videos.

View Event →
Jan
22

AI Photos: Revolutionize Your Marketing Imagery

Wilkes SBC / Online

Register here

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
Harnessing the Facebook Algorithm
Jan
26

Harnessing the Facebook Algorithm

Martin SBC / Online

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Video Marketing Sells: Writing and Shooting Videos
Jan
27

Video Marketing Sells: Writing and Shooting Videos

Southwestern SBC / Online

Think video marketing is only for people with big budgets and fancy cameras? Think again. In this one-hour crash course, you’ll learn how to plan your content, come up with video ideas, and write hooks.  Next, it’s time to cover shooting video.  You’ll learn about the equipment that you need and some simple tips to make your shots look better.  By the end, you’ll know how to create videos that don’t just look good, they actually sell.  Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to write and shoot your own videos.

View Event →
Video Marketing Sells: Editing Videos
Jan
29

Video Marketing Sells: Editing Videos

Southwestern SBC / Online

So you’ve shot your video—now what? In this one-hour, intermediate-level session, we’ll tackle the technical part that scares most people: editing. You’ll get a rundown of editing app options (and why CapCut is the pick), then we’ll walk step by step through the buttons, menus, and magic. I’ll show you a finished video, then break down the editing process from A-roll to B-roll, where to cut, and how to keep it snappy. We’ll cover subtitles, exports, and all the little tricks that make your video feel professional. By the end, you’ll know how to polish your footage into something people actually want to watch… and act on.  Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to edit your own videos.

View Event →
Feb
3

DIY Food & Product Photography

College of the Albemarle SBC / Online

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Harnessing the Facebook Algorithm
Feb
3

Harnessing the Facebook Algorithm

Lenoir SBC / Online

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Video Marketing Sells: An Intro to Video Marketing
Feb
4

Video Marketing Sells: An Intro to Video Marketing

College of the Albemarle SBC / Online

93% of consumers say video helps them make a purchase. If you’re not using video yet, you’re basically leaving money on the table. In this session, you’ll learn why video is such a powerful marketing tool and how small businesses can start using it without fancy gear or a big budget. Commercial photographer and videographer Bob Mackowski will break down the main concepts, the main platforms, and share the practical steps you need to get rolling. If you’ve been curious about video but don’t know where to start, this is your jump-start.

View Event →
Feb
4

DIY Food & Product Photography

Pitt SBC / In-Person / Winterville, NC

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Harnessing the Facebook Algorithm
Feb
5

Harnessing the Facebook Algorithm

College of the Albemarle SBC / Online

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Video Marketing Sells: From Concept to Completion
Feb
7

Video Marketing Sells: From Concept to Completion

Halifax SBC / In-Person / Weldon, NC

Ready to finally tackle video marketing? In this one class, we’ll cover everything, from brainstorming your content and writing a script, to shooting your own footage, to editing it all together into a polished, professional-looking video. You’ll learn how to plan your ideas, grab attention with strong hooks, and edit in a way that your video actually keeps people watching. By the end, you’ll understand the whole process—concept to completion—and have the confidence to create videos that work for you instead of collecting digital dust.  Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to create these videos for yourself.

View Event →
Capturing Artistry: A Guide to Photographing Your Own Artwork (Hands-On)
Feb
7

Capturing Artistry: A Guide to Photographing Your Own Artwork (Hands-On)

Halifax SBC / In-Person / Weldon, NC

Overcoming the challenges of photographing artwork can be daunting.  You have to work with lighting, reflections, distortion, editing, and plenty of other problems.  This class, designed for artists photographing their own work, will address those concerns and more.  Commercial photographer Bob Mackowski works through these situations every day and in this class, he’ll teach you to work through them too.

View Event →
Video Marketing Sells: Editing Videos
Feb
10

Video Marketing Sells: Editing Videos

Martin SBC / Online

So you’ve shot your video—now what? In this one-hour, intermediate-level session, we’ll tackle the technical part that scares most people: editing. You’ll get a rundown of editing app options (and why CapCut is the pick), then we’ll walk step by step through the buttons, menus, and magic. I’ll show you a finished video, then break down the editing process from A-roll to B-roll, where to cut, and how to keep it snappy. We’ll cover subtitles, exports, and all the little tricks that make your video feel professional. By the end, you’ll know how to polish your footage into something people actually want to watch… and act on.  Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to edit your own videos.

View Event →
Content Marketing: What’s Working Now
Feb
11

Content Marketing: What’s Working Now

Western Piedmont SBC / Online

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
Business Photography for Non-Photographers
Feb
19

Business Photography for Non-Photographers

Lenoir SBC / Online

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Video Marketing Sells: An Intro to Video Marketing
Feb
19

Video Marketing Sells: An Intro to Video Marketing

Edgecombe SBC / Online

93% of consumers say video helps them make a purchase. If you’re not using video yet, you’re basically leaving money on the table. In this session, you’ll learn why video is such a powerful marketing tool and how small businesses can start using it without fancy gear or a big budget. Commercial photographer and videographer Bob Mackowski will break down the main concepts, the main platforms, and share the practical steps you need to get rolling. If you’ve been curious about video but don’t know where to start, this is your jump-start.

View Event →
Content Marketing: What’s Working Now
Feb
25

Content Marketing: What’s Working Now

Martin SBC / Online

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
Business Photography for Non-Photographers
Mar
3

Business Photography for Non-Photographers

James Sprunt SBC / Online

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Video Marketing Sells: Writing and Shooting Videos
Mar
4

Video Marketing Sells: Writing and Shooting Videos

Lenoir SBC / Online

Think video marketing is only for people with big budgets and fancy cameras? Think again. In this one-hour crash course, you’ll learn how to plan your content, come up with video ideas, and write hooks.  Next, it’s time to cover shooting video.  You’ll learn about the equipment that you need and some simple tips to make your shots look better.  By the end, you’ll know how to create videos that don’t just look good, they actually sell.  Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to write and shoot your own videos.

View Event →
Content Marketing: What’s Working Now
Mar
11

Content Marketing: What’s Working Now

Coastal Carolina SBC / Online

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
Business Photography for Non-Photographers
Mar
16

Business Photography for Non-Photographers

Pitt SBC / In-Person / Winterville, NC

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Video Marketing Sells: An Intro to Video Marketing
Mar
18

Video Marketing Sells: An Intro to Video Marketing

Catawba Valley SBC / Online

93% of consumers say video helps them make a purchase. If you’re not using video yet, you’re basically leaving money on the table. In this session, you’ll learn why video is such a powerful marketing tool and how small businesses can start using it without fancy gear or a big budget. Commercial photographer and videographer Bob Mackowski will break down the main concepts, the main platforms, and share the practical steps you need to get rolling. If you’ve been curious about video but don’t know where to start, this is your jump-start.

View Event →
Video Marketing Sells: Editing Videos
Mar
19

Video Marketing Sells: Editing Videos

Lenoir SBC / Online

So you’ve shot your video—now what? In this one-hour, intermediate-level session, we’ll tackle the technical part that scares most people: editing. You’ll get a rundown of editing app options (and why CapCut is the pick), then we’ll walk step by step through the buttons, menus, and magic. I’ll show you a finished video, then break down the editing process from A-roll to B-roll, where to cut, and how to keep it snappy. We’ll cover subtitles, exports, and all the little tricks that make your video feel professional. By the end, you’ll know how to polish your footage into something people actually want to watch… and act on.  Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to edit your own videos.

View Event →
Video Marketing Sells: An Intro to Video Marketing
Mar
23

Video Marketing Sells: An Intro to Video Marketing

Western Piedmont SBC / Online

93% of consumers say video helps them make a purchase. If you’re not using video yet, you’re basically leaving money on the table. In this session, you’ll learn why video is such a powerful marketing tool and how small businesses can start using it without fancy gear or a big budget. Commercial photographer and videographer Bob Mackowski will break down the main concepts, the main platforms, and share the practical steps you need to get rolling. If you’ve been curious about video but don’t know where to start, this is your jump-start.

View Event →
Harnessing the Facebook Algorithm
Mar
25

Harnessing the Facebook Algorithm

Catawba Valley SBC / Online

Register here

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Content Marketing: What’s Working Now
Apr
8

Content Marketing: What’s Working Now

Catawba Valley SBC / Online

Register here

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
Business Photography for Non-Photographers
Apr
15

Business Photography for Non-Photographers

Catawba Valley SBC / Online

Register here

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Video Marketing Sells: Writing and Shooting Videos
Apr
15

Video Marketing Sells: Writing and Shooting Videos

Western Piedmont SBC / Online

Think video marketing is only for people with big budgets and fancy cameras? Think again. In this one-hour crash course, you’ll learn how to plan your content, come up with video ideas, and write hooks.  Next, it’s time to cover shooting video.  You’ll learn about the equipment that you need and some simple tips to make your shots look better.  By the end, you’ll know how to create videos that don’t just look good, they actually sell.  Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to write and shoot your own videos.

View Event →
Video Marketing Sells: An Intro to Video Marketing
Apr
21

Video Marketing Sells: An Intro to Video Marketing

Pitt SBC / In-Person / Winterville, NC

93% of consumers say video helps them make a purchase. If you’re not using video yet, you’re basically leaving money on the table. In this session, you’ll learn why video is such a powerful marketing tool and how small businesses can start using it without fancy gear or a big budget. Commercial photographer and videographer Bob Mackowski will break down the main concepts, the main platforms, and share the practical steps you need to get rolling. If you’ve been curious about video but don’t know where to start, this is your jump-start.

View Event →
Video Marketing Sells: An Intro to Video Marketing
Apr
28

Video Marketing Sells: An Intro to Video Marketing

Haywood SBC / Online

93% of consumers say video helps them make a purchase. If you’re not using video yet, you’re basically leaving money on the table. In this session, you’ll learn why video is such a powerful marketing tool and how small businesses can start using it without fancy gear or a big budget. Commercial photographer and videographer Bob Mackowski will break down the main concepts, the main platforms, and share the practical steps you need to get rolling. If you’ve been curious about video but don’t know where to start, this is your jump-start.

View Event →
Video Marketing Sells: Writing and Shooting Videos
Apr
29

Video Marketing Sells: Writing and Shooting Videos

Haywood SBC / Online

Think video marketing is only for people with big budgets and fancy cameras? Think again. In this one-hour crash course, you’ll learn how to plan your content, come up with video ideas, and write hooks.  Next, it’s time to cover shooting video.  You’ll learn about the equipment that you need and some simple tips to make your shots look better.  By the end, you’ll know how to create videos that don’t just look good, they actually sell.  Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to write and shoot your own videos.

View Event →
Video Marketing Sells: Editing Videos
Apr
30

Video Marketing Sells: Editing Videos

Haywood SBC / Online

So you’ve shot your video—now what? In this one-hour, intermediate-level session, we’ll tackle the technical part that scares most people: editing. You’ll get a rundown of editing app options (and why CapCut is the pick), then we’ll walk step by step through the buttons, menus, and magic. I’ll show you a finished video, then break down the editing process from A-roll to B-roll, where to cut, and how to keep it snappy. We’ll cover subtitles, exports, and all the little tricks that make your video feel professional. By the end, you’ll know how to polish your footage into something people actually want to watch… and act on.  Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to edit your own videos.

View Event →
Video Marketing Sells: Editing Videos
May
19

Video Marketing Sells: Editing Videos

Western Piedmont SBC / Online

So you’ve shot your video—now what? In this one-hour, intermediate-level session, we’ll tackle the technical part that scares most people: editing. You’ll get a rundown of editing app options (and why CapCut is the pick), then we’ll walk step by step through the buttons, menus, and magic. I’ll show you a finished video, then break down the editing process from A-roll to B-roll, where to cut, and how to keep it snappy. We’ll cover subtitles, exports, and all the little tricks that make your video feel professional. By the end, you’ll know how to polish your footage into something people actually want to watch… and act on.  Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to edit your own videos.

View Event →
Business Photography for Non-Photographers
May
20

Business Photography for Non-Photographers

James Sprunt SBC / Online

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Jun
4

DIY Food & Product Photography

Pitt SBC / In-Person / Winterville, NC

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Business Photography for Non-Photographers
Jun
15

Business Photography for Non-Photographers

Western Piedmont SBC / Online

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →

Put Yourself In Your Marketing
Oct
28

Put Yourself In Your Marketing

Halifax SBC / Online

Register here

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

View Event →
Oct
28

Photography: How to Use It

Lenoir SBC / Online

Register here

You've taken that breathtaking shot that everybody needs to see.  Now what?  If it's a business photo, you need to get it in front of clients and potential clients.  Commercial photographer and business owner Bob Mackowski will teach you how to make sure that it's seen and that it leaves the right impression.  This presentation will touch on social media, blogs, email newsletters, print materials, and more.

View Event →
Hands-On Video Marketing
Oct
18

Hands-On Video Marketing

Halifax SBC / In-Person / Weldon, NC

Register here

Let’s put fingers to phones and make some videos!  In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video.  Once you’ve learned that, it’s time to get hands-on and create.  We’ll create an About video designed for your website that you can immediately put into your marketing.

Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.

View Event →
Hands-On Business Photography
Oct
18

Hands-On Business Photography

Halifax SBC / In-Person / Weldon, NC

Register here

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone) and you’ll spend time with hands-on practice.  After that, you’ll learn how to make sure that it's seen and that it leaves the right impression.  Your business isn’t awful; make sure that your visuals don’t make it look that way.

Please bring a mobile device (phone or tablet) and a camera (phone/tablet/DSLR/point-and-shoot) to class with you for the hands-on portion.

View Event →
Intro to Video Marketing
Oct
15

Intro to Video Marketing

Halifax SBC / Online

Register here

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Content Marketing: What’s Working Now
Oct
15

Content Marketing: What’s Working Now

Catawba Valley SBC / Online

Register here

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
Oct
14

DIY Food & Product Photography

Roanoke-Chowan SBC / Online

Register here

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Oct
13

Photography: How to Use It

Halifax SBC / Online

Register here

You've taken that breathtaking shot that everybody needs to see.  Now what?  If it's a business photo, you need to get it in front of clients and potential clients.  Commercial photographer and business owner Bob Mackowski will teach you how to make sure that it's seen and that it leaves the right impression.  This presentation will touch on social media, blogs, email newsletters, print materials, and more.

View Event →
Content Marketing: What’s Working Now
Oct
8

Content Marketing: What’s Working Now

Halifax SBC / Online

Register here

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
Intro to Video Marketing
Oct
7

Intro to Video Marketing

Southwestern SBC / Online

Register here

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Harnessing the Facebook Algorithm
Oct
1

Harnessing the Facebook Algorithm

Catawba Valley SBC / Online

Register here

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Put Yourself In Your Marketing
Sep
30

Put Yourself In Your Marketing

Lenoir SBC / Online

Register here

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

View Event →
Content Marketing: What’s Working Now
Sep
25

Content Marketing: What’s Working Now

Craven SBC / In-Person / Havelock, NC

Register here

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
Intro to Video Marketing
Sep
24

Intro to Video Marketing

Catawba Valley SBC / Online

Register here

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Business Photography for Non-Photographers
Sep
23

Business Photography for Non-Photographers

Roanoke-Chowan SBC / Online

Register here

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Hands-On Video Marketing
Sep
16

Hands-On Video Marketing

Mayland SBC / In-Person / Spruce Pine, NC

Register here

Let’s put fingers to phones and make some videos!  In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video.  Once you’ve learned that, it’s time to get hands-on and create.  We’ll create an About video designed for your website that you can immediately put into your marketing.

Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.

View Event →
Hands-On Business Photography
Sep
15

Hands-On Business Photography

Mayland SBC / In-Person / Spruce Pine, NC

Register here

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone) and you’ll spend time with hands-on practice.  After that, you’ll learn how to make sure that it's seen and that it leaves the right impression.  Your business isn’t awful; make sure that your visuals don’t make it look that way.

Please bring a mobile device (phone or tablet) and a camera (phone/tablet/DSLR/point-and-shoot) to class with you for the hands-on portion.

View Event →
Sep
15

DIY Food & Product Photography (Hands-On)

Mayland SBC / In-Person / Spruce Pine, NC

Register here

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Harnessing the Facebook Algorithm
Sep
3

Harnessing the Facebook Algorithm

Surry SBC / Online

Register here

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Sep
2

AI Photos: Revolutionize Your Marketing Imagery

Piedmont SBC / Online

Register here

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
Intro to Video Marketing
Aug
27

Intro to Video Marketing

James Sprunt SBC / Online

Register here

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Harnessing the Facebook Algorithm
Aug
26

Harnessing the Facebook Algorithm

Lenoir SBC / Online

Register here

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Aug
20

AI Photos: Revolutionize Your Marketing Imagery

Craven SBC / In-Person / New Bern, NC

Register here

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
Business Photography for Non-Photographers
Aug
14

Business Photography for Non-Photographers

James Sprunt SBC / Online

Register here

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Put Yourself In Your Marketing
Aug
12

Put Yourself In Your Marketing

Martin SBC / Online

Register here

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

View Event →
Content Marketing: What’s Working Now
Aug
8

Content Marketing: What’s Working Now

Lenoir SBC / In-Person / Trenton, NC

Register here

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
30-Day Online Marketing Makeover
Aug
8

30-Day Online Marketing Makeover

Lenoir SBC / In-Person / Trenton, NC

Register here

There are so many places online for potential customers to find you: Google, your website, social media, and more.  Make sure they can find your business and that they like what they see.

Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape.  This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.

View Event →
Intro to Video Marketing
Jul
22

Intro to Video Marketing

Lenoir SBC / Online

Register here

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Business Photography for Non-Photographers
Jul
1

Business Photography for Non-Photographers

Lenoir SBC / Online

Register here

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Put Yourself In Your Marketing
Jun
26

Put Yourself In Your Marketing

Craven SBC / In-Person / Havelock, NC

Register here

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

View Event →