Upcoming Events
Business Photography for Non-Photographers
Catawba Valley SBC / Online
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
Intro to Video Marketing
James Sprunt SBC / Online
93% of consumers say that video is helpful when making a purchase. If you’re not using video to market your business, then you’re missing out. Learn the basics of why you should create videos and how to do it. Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.
Harnessing the Facebook Algorithm
Halifax SBC / Online
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.
Hands-On Video Marketing
Craven SBC / In-Person / New Bern, NC
Let’s put fingers to phones and make some videos! In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video. Once you’ve learned that, it’s time to get hands-on and create. We’ll create an About video designed for your website that you can immediately put into your marketing.
Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.
Content Marketing: What’s Working Now
Southwestern SBC / Online
Just “doing” social media is no longer enough. The free ride is over. To be successful, you need to be all in. We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward. Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.
AI Photos: Revolutionize Your Marketing Imagery
Mayland SBC / Online
Generative AI photos are here and it’s time to add them as an option for your visual marketing. You can use AI photos on your website, social media, print materials, and more… but should you? Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.
Put Yourself In Your Marketing
Roanoke-Chowan SBC / Online
Customers do business with people that they know, like, and trust. Learn how to put yourself and your personality out there to get known, be liked, and earn trust. Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.
Intro to Video Marketing
Martin SBC / Online
93% of consumers say that video is helpful when making a purchase. If you’re not using video to market your business, then you’re missing out. Learn the basics of why you should create videos and how to do it. Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.
DIY Food & Product Photography
James Sprunt SBC / Online
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
AI Photos: Revolutionize Your Marketing Imagery
Lenoir SBC / Online
Generative AI photos are here and it’s time to add them as an option for your visual marketing. You can use AI photos on your website, social media, print materials, and more… but should you? Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.
DIY Food and Product Photography (Hands-On)
Craven SBC / In-Person / New Bern, NC
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
Harnessing the Facebook Algorithm
Western Piedmont SBC / Online
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.
AI Photos: Revolutionize Your Marketing Imagery
Martin SBC / Online
Generative AI photos are here and it’s time to add them as an option for your visual marketing. You can use AI photos on your website, social media, print materials, and more… but should you? Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.
Content Marketing: What’s Working Now
Wilkes SBC / Online
Just “doing” social media is no longer enough. The free ride is over. To be successful, you need to be all in. We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward. Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.
Put Yourself In Your Marketing
Montgomery SBC / Online
Customers do business with people that they know, like, and trust. Learn how to put yourself and your personality out there to get known, be liked, and earn trust. Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.
Video Marketing Sells: Writing and Shooting Videos
Lenoir SBC / Online
Think video marketing is only for people with big budgets and fancy cameras? Think again. In this one-hour crash course, you’ll learn how to plan your content, come up with video ideas, and write hooks. Next, it’s time to cover shooting video. You’ll learn about the equipment that you need and some simple tips to make your shots look better. By the end, you’ll know how to create videos that don’t just look good, they actually sell. Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to write and shoot your own videos.
Hands-On Video Marketing
Pitt SBC / In-Person / Winterville, NC
Let’s put fingers to phones and make some videos! In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video. Once you’ve learned that, it’s time to get hands-on and create. We’ll create an About video designed for your website that you can immediately put into your marketing.
Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.
30-Day Online Marketing Makeover
Western Piedmont SBC / Online
There are so many places online for potential customers to find you: Google, your website, social media, and more. Make sure they can find your business and that they like what they see.
Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape. This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.
Harnessing the Facebook Algorithm
Montgomery SBC / Online
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.
Content Marketing: What’s Working Now
Montgomery SBC / Online
Just “doing” social media is no longer enough. The free ride is over. To be successful, you need to be all in. We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward. Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.
Video Marketing Sells: Editing Videos
Lenoir SBC / Online
So you’ve shot your video—now what? In this one-hour, intermediate-level session, we’ll tackle the technical part that scares most people: editing. You’ll get a rundown of editing app options (and why CapCut is the pick), then we’ll walk step by step through the buttons, menus, and magic. I’ll show you a finished video, then break down the editing process from A-roll to B-roll, where to cut, and how to keep it snappy. We’ll cover subtitles, exports, and all the little tricks that make your video feel professional. By the end, you’ll know how to polish your footage into something people actually want to watch… and act on. Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to edit your own videos.
AI Photos: Revolutionize Your Marketing Imagery
Wilkes SBC / Online
Generative AI photos are here and it’s time to add them as an option for your visual marketing. You can use AI photos on your website, social media, print materials, and more… but should you? Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.
Harnessing the Facebook Algorithm
Martin SBC / Online
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.
Video Marketing Sells: Writing and Shooting Videos
Southwestern SBC / Online
Think video marketing is only for people with big budgets and fancy cameras? Think again. In this one-hour crash course, you’ll learn how to plan your content, come up with video ideas, and write hooks. Next, it’s time to cover shooting video. You’ll learn about the equipment that you need and some simple tips to make your shots look better. By the end, you’ll know how to create videos that don’t just look good, they actually sell. Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to write and shoot your own videos.
Video Marketing Sells: Editing Videos
Southwestern SBC / Online
So you’ve shot your video—now what? In this one-hour, intermediate-level session, we’ll tackle the technical part that scares most people: editing. You’ll get a rundown of editing app options (and why CapCut is the pick), then we’ll walk step by step through the buttons, menus, and magic. I’ll show you a finished video, then break down the editing process from A-roll to B-roll, where to cut, and how to keep it snappy. We’ll cover subtitles, exports, and all the little tricks that make your video feel professional. By the end, you’ll know how to polish your footage into something people actually want to watch… and act on. Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to edit your own videos.
DIY Food & Product Photography
College of the Albemarle SBC / Online
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
Harnessing the Facebook Algorithm
Lenoir SBC / Online
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.
Video Marketing Sells: An Intro to Video Marketing
College of the Albemarle SBC / Online
93% of consumers say video helps them make a purchase. If you’re not using video yet, you’re basically leaving money on the table. In this session, you’ll learn why video is such a powerful marketing tool and how small businesses can start using it without fancy gear or a big budget. Commercial photographer and videographer Bob Mackowski will break down the main concepts, the main platforms, and share the practical steps you need to get rolling. If you’ve been curious about video but don’t know where to start, this is your jump-start.
DIY Food & Product Photography
Pitt SBC / In-Person / Winterville, NC
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
Harnessing the Facebook Algorithm
College of the Albemarle SBC / Online
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.
Video Marketing Sells: From Concept to Completion
Halifax SBC / In-Person / Weldon, NC
Ready to finally tackle video marketing? In this one class, we’ll cover everything, from brainstorming your content and writing a script, to shooting your own footage, to editing it all together into a polished, professional-looking video. You’ll learn how to plan your ideas, grab attention with strong hooks, and edit in a way that your video actually keeps people watching. By the end, you’ll understand the whole process—concept to completion—and have the confidence to create videos that work for you instead of collecting digital dust. Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to create these videos for yourself.
Capturing Artistry: A Guide to Photographing Your Own Artwork (Hands-On)
Halifax SBC / In-Person / Weldon, NC
Overcoming the challenges of photographing artwork can be daunting. You have to work with lighting, reflections, distortion, editing, and plenty of other problems. This class, designed for artists photographing their own work, will address those concerns and more. Commercial photographer Bob Mackowski works through these situations every day and in this class, he’ll teach you to work through them too.
Video Marketing Sells: Editing Videos
Martin SBC / Online
So you’ve shot your video—now what? In this one-hour, intermediate-level session, we’ll tackle the technical part that scares most people: editing. You’ll get a rundown of editing app options (and why CapCut is the pick), then we’ll walk step by step through the buttons, menus, and magic. I’ll show you a finished video, then break down the editing process from A-roll to B-roll, where to cut, and how to keep it snappy. We’ll cover subtitles, exports, and all the little tricks that make your video feel professional. By the end, you’ll know how to polish your footage into something people actually want to watch… and act on. Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to edit your own videos.
Content Marketing: What’s Working Now
Western Piedmont SBC / Online
Just “doing” social media is no longer enough. The free ride is over. To be successful, you need to be all in. We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward. Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.
Business Photography for Non-Photographers
Lenoir SBC / Online
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
Video Marketing Sells: An Intro to Video Marketing
Edgecombe SBC / Online
93% of consumers say video helps them make a purchase. If you’re not using video yet, you’re basically leaving money on the table. In this session, you’ll learn why video is such a powerful marketing tool and how small businesses can start using it without fancy gear or a big budget. Commercial photographer and videographer Bob Mackowski will break down the main concepts, the main platforms, and share the practical steps you need to get rolling. If you’ve been curious about video but don’t know where to start, this is your jump-start.
Content Marketing: What’s Working Now
Martin SBC / Online
Just “doing” social media is no longer enough. The free ride is over. To be successful, you need to be all in. We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward. Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.
Business Photography for Non-Photographers
James Sprunt SBC / Online
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
Video Marketing Sells: Writing and Shooting Videos
Lenoir SBC / Online
Think video marketing is only for people with big budgets and fancy cameras? Think again. In this one-hour crash course, you’ll learn how to plan your content, come up with video ideas, and write hooks. Next, it’s time to cover shooting video. You’ll learn about the equipment that you need and some simple tips to make your shots look better. By the end, you’ll know how to create videos that don’t just look good, they actually sell. Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to write and shoot your own videos.
Content Marketing: What’s Working Now
Coastal Carolina SBC / Online
Just “doing” social media is no longer enough. The free ride is over. To be successful, you need to be all in. We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward. Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.
Business Photography for Non-Photographers
Pitt SBC / In-Person / Winterville, NC
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
Video Marketing Sells: An Intro to Video Marketing
Catawba Valley SBC / Online
93% of consumers say video helps them make a purchase. If you’re not using video yet, you’re basically leaving money on the table. In this session, you’ll learn why video is such a powerful marketing tool and how small businesses can start using it without fancy gear or a big budget. Commercial photographer and videographer Bob Mackowski will break down the main concepts, the main platforms, and share the practical steps you need to get rolling. If you’ve been curious about video but don’t know where to start, this is your jump-start.
Video Marketing Sells: Editing Videos
Lenoir SBC / Online
So you’ve shot your video—now what? In this one-hour, intermediate-level session, we’ll tackle the technical part that scares most people: editing. You’ll get a rundown of editing app options (and why CapCut is the pick), then we’ll walk step by step through the buttons, menus, and magic. I’ll show you a finished video, then break down the editing process from A-roll to B-roll, where to cut, and how to keep it snappy. We’ll cover subtitles, exports, and all the little tricks that make your video feel professional. By the end, you’ll know how to polish your footage into something people actually want to watch… and act on. Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to edit your own videos.
Video Marketing Sells: An Intro to Video Marketing
Western Piedmont SBC / Online
93% of consumers say video helps them make a purchase. If you’re not using video yet, you’re basically leaving money on the table. In this session, you’ll learn why video is such a powerful marketing tool and how small businesses can start using it without fancy gear or a big budget. Commercial photographer and videographer Bob Mackowski will break down the main concepts, the main platforms, and share the practical steps you need to get rolling. If you’ve been curious about video but don’t know where to start, this is your jump-start.
Harnessing the Facebook Algorithm
Catawba Valley SBC / Online
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.
Content Marketing: What’s Working Now
Catawba Valley SBC / Online
Just “doing” social media is no longer enough. The free ride is over. To be successful, you need to be all in. We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward. Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.
Business Photography for Non-Photographers
Catawba Valley SBC / Online
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
Video Marketing Sells: Writing and Shooting Videos
Western Piedmont SBC / Online
Think video marketing is only for people with big budgets and fancy cameras? Think again. In this one-hour crash course, you’ll learn how to plan your content, come up with video ideas, and write hooks. Next, it’s time to cover shooting video. You’ll learn about the equipment that you need and some simple tips to make your shots look better. By the end, you’ll know how to create videos that don’t just look good, they actually sell. Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to write and shoot your own videos.
Video Marketing Sells: An Intro to Video Marketing
Pitt SBC / In-Person / Winterville, NC
93% of consumers say video helps them make a purchase. If you’re not using video yet, you’re basically leaving money on the table. In this session, you’ll learn why video is such a powerful marketing tool and how small businesses can start using it without fancy gear or a big budget. Commercial photographer and videographer Bob Mackowski will break down the main concepts, the main platforms, and share the practical steps you need to get rolling. If you’ve been curious about video but don’t know where to start, this is your jump-start.
Video Marketing Sells: An Intro to Video Marketing
Haywood SBC / Online
93% of consumers say video helps them make a purchase. If you’re not using video yet, you’re basically leaving money on the table. In this session, you’ll learn why video is such a powerful marketing tool and how small businesses can start using it without fancy gear or a big budget. Commercial photographer and videographer Bob Mackowski will break down the main concepts, the main platforms, and share the practical steps you need to get rolling. If you’ve been curious about video but don’t know where to start, this is your jump-start.
Video Marketing Sells: Writing and Shooting Videos
Haywood SBC / Online
Think video marketing is only for people with big budgets and fancy cameras? Think again. In this one-hour crash course, you’ll learn how to plan your content, come up with video ideas, and write hooks. Next, it’s time to cover shooting video. You’ll learn about the equipment that you need and some simple tips to make your shots look better. By the end, you’ll know how to create videos that don’t just look good, they actually sell. Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to write and shoot your own videos.
Video Marketing Sells: Editing Videos
Haywood SBC / Online
So you’ve shot your video—now what? In this one-hour, intermediate-level session, we’ll tackle the technical part that scares most people: editing. You’ll get a rundown of editing app options (and why CapCut is the pick), then we’ll walk step by step through the buttons, menus, and magic. I’ll show you a finished video, then break down the editing process from A-roll to B-roll, where to cut, and how to keep it snappy. We’ll cover subtitles, exports, and all the little tricks that make your video feel professional. By the end, you’ll know how to polish your footage into something people actually want to watch… and act on. Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to edit your own videos.
Video Marketing Sells: Editing Videos
Western Piedmont SBC / Online
So you’ve shot your video—now what? In this one-hour, intermediate-level session, we’ll tackle the technical part that scares most people: editing. You’ll get a rundown of editing app options (and why CapCut is the pick), then we’ll walk step by step through the buttons, menus, and magic. I’ll show you a finished video, then break down the editing process from A-roll to B-roll, where to cut, and how to keep it snappy. We’ll cover subtitles, exports, and all the little tricks that make your video feel professional. By the end, you’ll know how to polish your footage into something people actually want to watch… and act on. Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to edit your own videos.
Business Photography for Non-Photographers
James Sprunt SBC / Online
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
DIY Food & Product Photography
Pitt SBC / In-Person / Winterville, NC
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
Business Photography for Non-Photographers
Western Piedmont SBC / Online
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
Put Yourself In Your Marketing
Halifax SBC / Online
Customers do business with people that they know, like, and trust. Learn how to put yourself and your personality out there to get known, be liked, and earn trust. Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.
Photography: How to Use It
Lenoir SBC / Online
You've taken that breathtaking shot that everybody needs to see. Now what? If it's a business photo, you need to get it in front of clients and potential clients. Commercial photographer and business owner Bob Mackowski will teach you how to make sure that it's seen and that it leaves the right impression. This presentation will touch on social media, blogs, email newsletters, print materials, and more.
Hands-On Video Marketing
Halifax SBC / In-Person / Weldon, NC
Let’s put fingers to phones and make some videos! In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video. Once you’ve learned that, it’s time to get hands-on and create. We’ll create an About video designed for your website that you can immediately put into your marketing.
Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.
Hands-On Business Photography
Halifax SBC / In-Person / Weldon, NC
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone) and you’ll spend time with hands-on practice. After that, you’ll learn how to make sure that it's seen and that it leaves the right impression. Your business isn’t awful; make sure that your visuals don’t make it look that way.
Please bring a mobile device (phone or tablet) and a camera (phone/tablet/DSLR/point-and-shoot) to class with you for the hands-on portion.
Intro to Video Marketing
Halifax SBC / Online
93% of consumers say that video is helpful when making a purchase. If you’re not using video to market your business, then you’re missing out. Learn the basics of why you should create videos and how to do it. Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.
Content Marketing: What’s Working Now
Catawba Valley SBC / Online
Just “doing” social media is no longer enough. The free ride is over. To be successful, you need to be all in. We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward. Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.
DIY Food & Product Photography
Roanoke-Chowan SBC / Online
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
Photography: How to Use It
Halifax SBC / Online
You've taken that breathtaking shot that everybody needs to see. Now what? If it's a business photo, you need to get it in front of clients and potential clients. Commercial photographer and business owner Bob Mackowski will teach you how to make sure that it's seen and that it leaves the right impression. This presentation will touch on social media, blogs, email newsletters, print materials, and more.
Content Marketing: What’s Working Now
Halifax SBC / Online
Just “doing” social media is no longer enough. The free ride is over. To be successful, you need to be all in. We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward. Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.
Intro to Video Marketing
Southwestern SBC / Online
93% of consumers say that video is helpful when making a purchase. If you’re not using video to market your business, then you’re missing out. Learn the basics of why you should create videos and how to do it. Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.
Harnessing the Facebook Algorithm
Catawba Valley SBC / Online
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.
Put Yourself In Your Marketing
Lenoir SBC / Online
Customers do business with people that they know, like, and trust. Learn how to put yourself and your personality out there to get known, be liked, and earn trust. Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.
Content Marketing: What’s Working Now
Craven SBC / In-Person / Havelock, NC
Just “doing” social media is no longer enough. The free ride is over. To be successful, you need to be all in. We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward. Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.
Intro to Video Marketing
Catawba Valley SBC / Online
93% of consumers say that video is helpful when making a purchase. If you’re not using video to market your business, then you’re missing out. Learn the basics of why you should create videos and how to do it. Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.
Business Photography for Non-Photographers
Roanoke-Chowan SBC / Online
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
Hands-On Video Marketing
Mayland SBC / In-Person / Spruce Pine, NC
Let’s put fingers to phones and make some videos! In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video. Once you’ve learned that, it’s time to get hands-on and create. We’ll create an About video designed for your website that you can immediately put into your marketing.
Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.
Hands-On Business Photography
Mayland SBC / In-Person / Spruce Pine, NC
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone) and you’ll spend time with hands-on practice. After that, you’ll learn how to make sure that it's seen and that it leaves the right impression. Your business isn’t awful; make sure that your visuals don’t make it look that way.
Please bring a mobile device (phone or tablet) and a camera (phone/tablet/DSLR/point-and-shoot) to class with you for the hands-on portion.
DIY Food & Product Photography (Hands-On)
Mayland SBC / In-Person / Spruce Pine, NC
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
Harnessing the Facebook Algorithm
Surry SBC / Online
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.
AI Photos: Revolutionize Your Marketing Imagery
Piedmont SBC / Online
Generative AI photos are here and it’s time to add them as an option for your visual marketing. You can use AI photos on your website, social media, print materials, and more… but should you? Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.
Intro to Video Marketing
James Sprunt SBC / Online
93% of consumers say that video is helpful when making a purchase. If you’re not using video to market your business, then you’re missing out. Learn the basics of why you should create videos and how to do it. Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.
Harnessing the Facebook Algorithm
Lenoir SBC / Online
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.
AI Photos: Revolutionize Your Marketing Imagery
Craven SBC / In-Person / New Bern, NC
Generative AI photos are here and it’s time to add them as an option for your visual marketing. You can use AI photos on your website, social media, print materials, and more… but should you? Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.
Business Photography for Non-Photographers
James Sprunt SBC / Online
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
Put Yourself In Your Marketing
Martin SBC / Online
Customers do business with people that they know, like, and trust. Learn how to put yourself and your personality out there to get known, be liked, and earn trust. Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.
Content Marketing: What’s Working Now
Lenoir SBC / In-Person / Trenton, NC
Just “doing” social media is no longer enough. The free ride is over. To be successful, you need to be all in. We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward. Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.
30-Day Online Marketing Makeover
Lenoir SBC / In-Person / Trenton, NC
There are so many places online for potential customers to find you: Google, your website, social media, and more. Make sure they can find your business and that they like what they see.
Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape. This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.
Intro to Video Marketing
Lenoir SBC / Online
93% of consumers say that video is helpful when making a purchase. If you’re not using video to market your business, then you’re missing out. Learn the basics of why you should create videos and how to do it. Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.
Business Photography for Non-Photographers
Lenoir SBC / Online
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
Put Yourself In Your Marketing
Craven SBC / In-Person / Havelock, NC
Customers do business with people that they know, like, and trust. Learn how to put yourself and your personality out there to get known, be liked, and earn trust. Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.