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Video Marketing Sells: Editing Videos

Lenoir SBC / Online

So you’ve shot your video—now what? In this one-hour, intermediate-level session, we’ll tackle the technical part that scares most people: editing. You’ll get a rundown of editing app options (and why CapCut is the pick), then we’ll walk step by step through the buttons, menus, and magic. I’ll show you a finished video, then break down the editing process from A-roll to B-roll, where to cut, and how to keep it snappy. We’ll cover subtitles, exports, and all the little tricks that make your video feel professional. By the end, you’ll know how to polish your footage into something people actually want to watch… and act on.  Commercial videographer Bob Mackowski creates these videos for his clients and he’ll teach you how to edit your own videos.

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January 21

Content Marketing: What’s Working Now

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January 22

AI Photos: Revolutionize Your Marketing Imagery